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May 14, 2008


Michael Cayley

David - great to see how ChangeThis spreads ideas. Even into my old Beijing stomping grounds. I was first one into Yonghegong "Gardens" up by the old Capital library. Hey I have a proposal up for voting at ChangeThis:

I hope that you will vote for it and help develop support for the idea.

The manifesto draft is currently being tranlated into Manadarin.

I am following you on twitter now. I am at memeticbrand

Michael Cayley

The idea is to connect the pioneering intellectual enterprises of social capital and social network analysis to value based management and the priorities of marketers.

In short, social capital attributable to social media can be linked to corporate valuation in a way akin to the link established between brand and corporate valuation in the late 1980s.

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