In the Hutong
Dreaming of a White Chanukah
1554 hrs.
The advertising business is no less worried about 2009 than any other industry, and the malaise pouring out of Madison Avenue has found its way to Beijing and Shanghai. I think the gloomy prognostications of "blood on the walls" and an industry that craters rather than dips are all a bit overdone.
The other meme that has found its way into the minds of the industry here in China is that the economic downturn will compel advertising agencies, clients, and media buyers to become more disciplined about where the ad spend goes, looking for greater returns on the advertising dollar invested than before. Many think this will mean a shift to digital.
Ian McGuinn, who heads up sector research at JLM Pacific Epoch, notes that Matt Roberts at About.com China agrees. Matt believes that 2009 will not see a flight to digital per se, but a flight to value across all media.
I agree with Matt, and not just because (full disclosure) he's a client. It starts with the fact that different clients in China understand value in significantly different ways. I explain why in a post here.
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Posted by: dissertation writing help | December 20, 2008 at 07:09 PM
Its totally discussed about SaaS BI.Ultimately, BI is more important than it has been for quite some time. The techniques that are going to emerge in 2009 are those that play to perceived value and the easiest form of that is reducing the expense of BI. These include SaaS BI, open source and quite possibly data warehouse appliances (for replacement deals.) These will eventually include the cloud .
Whatever the method, BI must provide perceived and recognized value.
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